21 Apr Don’t put the iPad in the dishwasher

This hilarious video may be in German but actually, it needs no words at all to get its drift. While you're chuckling away, think about this. The AV equivalent to this scenario happens all the time. Buyers and seller get so excited about the wow factor - the...

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78-percent-projects-not sold on-usefulness-or-seability

13 Apr What exactly are you selling?

Did you know that 78 percent of projects are sold based on the technology and not its usefulness to the customer or its usability? Perhaps the supplier assumes it will be both useful and usable. Perhaps the procurement and IT teams handling the purchase assume the people...

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16 Feb Could you be our Content Ninja?

We are looking for a creative individual who is proficient in both Adobe and HTML 5. The successful applicant will be able to create and build HTML and interactive content. The ability to create Stills, Animated, Interactive and Social Media content is a must. This would...

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02 Feb Jamie Bugler joins Instrui as Commercial Director

Jamie Bugler has joined Instrui as Commercial Director, responsible for spearheading the company’s growth in 2017 and beyond. Jamie joins from LG Electronics, a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays, where he held various sales and management roles...

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16 Jan We are recruiting Technology Trainers

Do you love technology and recognise the importance of embracing technology to get the really benefit? If that strikes a chord with you, then could you be our new Technology Trainer? We have a number of regional positions, across the UK, for full time technology trainers to...

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06 Jan We have moved

We are now happily settled into our offices in Tring in Hertfordshire, complete with a fabulous new meeting room, equipped with interactive collaboration technology. We hope to welcome you soon and remember to update your records with our new address: G3 Akeman Business Centre, 64-66 Akeman Street, Tring, Herts HP23...

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Apply now for Operations Co-ordinator

26 Oct Could you be our new Operations Co-ordinator?

We are searching for an Operations Co-ordinator and would love to hear from you if this is the next role for you. Package: Circa £22k £23k – 4 weeks’ hols Full time 9:30 a.m. to 5pm, 5 days a week (3.15 pm considered for right candidate) Location Tring About Instrui Ltd We...

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Personal ROI

18 Oct What’s in it for me?

‘Personal ROI’ is a term you may have come across recently.  So what is it? Personal ROI, or Personal Return on Investment, is another name for the ‘What’s In It For Me?’ factor. That’s our natural and usually (but by no means always) internal response to almost...

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